La rivoluzione del linguaggio social-ista: umori, rumori, sparate e provocazioni / The revolution of social-ist language: moods, noises, shots, provocations

Abstract

Contemporary populism could be read as a form of social-ism, i.e, a political discourse marked by the languages and the -isms of social networks. On the basis of this assumption, the aim of this paper is to explore and analyse three specific semiotic aspects of the social-ist language. First, the relationship between moods and noises that characterizes the enunciation in and of the social networks, in which screaming plays a fundamental role. Second, the prerequisite and consequences of shots/slams, whose roots are to be found in the correlation between the language of social media and that of neotelevision. Third, the forms of political provocation, rewritten, nowadays, by the communicative and interactional logic of digital media. The reasoning we develop is inspired by the analysis of texts – tweets, Facebook and Instagram posts, messages and conversations extracted from Whatsapp public groups – taken from both the Italian and Brazilian context. Nevertheless, we believe our findings are potentially generalizable, since they seem to resume how, on an international scale, the languages ​​of politics – and, vice versa, the politics of language – are nowadays constructed and articulated